There are not necessarily right or wrong suggestions for clothing or colors to produce a great portrait.

However, there are a few things to consider to help ensure its a great portrait for YOU


1)  Choose colors that flatter your skin, eyes & hair first and foremost.


2) Try on what you intend to wear to make sure it fits well, is free of stains and major wrinkles & flatters you.

Opt for fabrics that lay well, have structure and don't look sloppy or wrinkle easily, like linen.

3)  The camera loves layers.

Blazers, jewelry, sweaters, ties, scarves, coats etc. are a great easy on/easy off

option for variety.

4) Ladies, we suggest wearing your hair down verses up in a pony tail or pulled tightly back. We also suggest 25% more makeup than normal to compensate for the camera washing out skin, eyes, cheeks & lips.


Neutral tones such as gray, black, navy, ivory, white and soft blues are timeless and won't ever go out of style. 

Most people can wear 1-2 of these colors very well.  Additionally, softer pastels or muted jewel tones work well for many. If you want light & bright images, we suggest lighter colors.


  • Ladies, if you don't love your arms, opt for 3/4 or full length sleeves

  • Some women feel sleeveless tops may show too much skin, so in this case, a higher neckline is suggested

  • Avoid very strong patterns like bold, wide horizontal strips (those add weight)

  • Avoid busy animal prints (while trendy, these can add weight and distract from the face)

  • Avoid linen, it wrinkles upon touch and clothing wrinkles are rather difficult to Photoshop out

  • Heavy tweed blazers, or boxy double breasted, ones may add to the appearance of weight

  •  Avoid very low cut tops, or deep v-necks if you prefer cleavage not to show

  • Neon colors photograph weird and will completely distract from your face

  • To minimize your neck/jowel or chin area, consider a scarf, cowel neck top, or statement jewelry, or we can pop your shirt collar up

  • To minimize weight, choose darker solid colors, or layer with a dark, fitted blazer over a top


Strong colors, especially jewel tones, can really make the image pop, command attention and flatter your skin. Keep in mind that your eye may be pulled first to the color, and second to the face and eyes -- not necessarily a bad thing, unless you really want the attention going to your face & eyes first in a close up head shot.

Ladies Clothing

  • Choose colors that look best on you and flatter your skin tone. We recommend solids or very subtle patterns.

  • Neutral and soft colors are timeless, and bold jewel tones bring pop & energy.

  • Avoid strong patterns like big stripes, color blocked shirts & busy animal prints as they pull attention away from your face. Avoid neon colors; they photograph weird.

  • Avoid super low cut necklines if you don't want to reveal cleavage, and sleeveless tops if you don't like your arms.  Showing too much skin can steal attention from your face, and may bug you over the long term.

hair & makeup

  • The camera and lighting can wash you out, so we typically recommend slightly more makeup up than normal, especially at your lash line, cheeks and lips. But keep it so you are comfortable with your look.

  • For hair fly-aways and broken root pieces, we recommend hair spray or light weight gel to lay these down at the crown of the head. Back lighting can illuminate them and they are very difficult to Photoshop out.

  • Pay special attention to your mascara and eyeliner and clean up any smudges. See below for tutorials

  • Best not to try a new hairstyle for a photoshoot. Wear it how you like it best.

Men's Clothing

  • Men typically wear a button up with or without a tie, and a jacket.  Many prefer to do a shot with the jacket & tie, and a few without for variety.

  • We recommend putting Visine in your eyes the morning of the shoot to help with redness and broken arteries.

  • Some men have very wayward or bushy eyebrows that they notice more in the final photos. We recommend using water or hairspray, or a light gel, to groom the strays and neaten them up a little.

Finishing Touches

  • If you wear transition glasses that go darker in the sunlight, consider a back up non-transition pair if possible.


  • Your nails may show in the photos, so consider having them groomed or done prior.

  • Right before the photos, apply a fresh coat of lipstick, powder away any shine, and comb your hair, or hairspray your roots.

  • Schedule photos for after your highlights or root touch ups are done, if possible.


  • Men and women can put Visine into their eyes the morning of the shoot to help brighten and whiten them


Approachable, lifestyle feeling, professional "headshot" branding photos for all your marketing.
Here is where you can play with several looks, colors and backdrops -- although there is no need to bring "backdrops" for lifestyle personal branding portrait shoots, because
nature, architecture and cool locations provide plenty of workable options.